ADVERTISING IN VIBER AND WHATSAPP – HOW IT WORKS, REVIEWS
The social network “Vatsap” is considered by advertisers to be an excellent network with millions of potential buyers of goods or services. How to complete an ad order Whatsapp and what formats of promotional messages can be sent in social software – we will look at later in this article.
The parameters of advertising messages therefore depend on the purpose of the advertiser. Pictures and videos are good for grabbing attention. A combination of images and text for more information. Concise and concise advertising packages – only in text format
How advertising works in WhatsApp
How do I order a promotion in Viber and WhatsApp? Special information agencies that specialize in mobile social networks are usually engaged in the creation and distribution of advertisements. You create news projects, design a dispatch calendar, monitor statistics and make data available to the customer. The step-by-step process looks something like this:
The customer prepares the project: Products or services to be advertised, purpose of the advertising message, frequency, frequency and time of sending, number of recipients, desired format.
The agency is developing a draft notification – Text, video, images, color, design, size.
It will be approved depending on the frequency of sending and the number of recipients Campaign costs.
Continue to run Development and approval final message layouts.
Sending is in progress.
The customer receives Performance reports advertising and decide whether the campaign should be continued, closed or restructured.
advantages and disadvantages
Sending ads through instant messengers has the following advantages:
the ability to send easily recognizable and memorable logo messages;
a large number of potential customers;
The customer can contact the advertiser directly.
The sender can view the statistics for sending, opening, reading, and feedback.
the legality of the operation, as messages on the social network are not classified as SMS messages.
The disadvantages include the unpredictability of the prospect’s reaction. Not everyone sees advertising messages as an opportunity to buy goods or order services. If the flow of notifications is too intense, the application developer may receive a large number of negative reviews and the risk that the subscriber will refuse to use the messenger services
To protect subscribers, there is a feedback channel through which the user can contact if unauthorized spam messages are sent to their account via WhatsApp. In addition, it is recommended that advertisers obtain prior consent from the customer to send him promotional and other informational messages.
Nevertheless, advertising on mobile social networks is a powerful tool that only requires careful application.